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Google Search Console & GA4 for Pittsburgh Business Owners
A plain-English guide to the two free Google tools every Pittsburgh business should use to track search traffic and leads.
PWD EditorialSeptember 7, 2026 7 min read
You don't need to be technical to know whether your website is working. Two free Google tools tell you almost everything.
Search Console: what people search
See the searches you appear for, your average position, clicks and any indexing errors.
GA4: what visitors do
Track visits, sources and — most importantly — conversions like form submissions and calls.
Set up key events
Mark contact forms, phone clicks and bookings as key events so you can see which pages produce leads.
A monthly 15-minute review
Check top queries, top landing pages and conversions each month and note trends.
Key takeaways
- Search Console shows searches
- GA4 shows behavior and leads
- Track key events
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