The Complete Website Redesign Checklist for Pittsburgh Businesses
A step-by-step website redesign checklist — audit, content, SEO redirects, launch and post-launch monitoring — so you don't lose rankings.
Redesigns are where rankings go to die — unless you plan for them. Use this checklist before, during and after your next project.
Before: audit and benchmark
Export Search Console queries and top pages, record current conversion rates, crawl every URL and note which pages earn backlinks.
During: content and structure
Keep URLs that rank, consolidate thin pages, write for the searches you want, and map every old URL to its new home.
Launch day
Implement 301 redirects, submit the new sitemap, verify analytics and forms, and test on real phones.
After: monitor for 90 days
Watch Search Console coverage and rankings weekly, fix 404s immediately and compare conversions to your baseline.
- Benchmark before you touch anything
- Map every old URL with 301s
- Monitor closely for 90 days
Planning a new site? See our Pittsburgh web design services, compare options in our guide to Pittsburgh SEO agencies, or check website pricing.